Join us for this breakfast event, for businesses creating digital content for specific audience segments identified by Ethnicity, Nationality, Language, Gender or Sexual Preference.
|Wednesday, March 25, 2020|
This one-on-one interview features the leading executive from a popular television network for African Americans by African Americans. She will address the unique qualities of the unscripted series, documentaries and special events that accurately reflect the interests of their targeted audience segments. Hear about the careful details the network incorporates into the planning and promotion of each series and special. Learn how generational situations offer advertisers unique options for targeting audiences.
Interviewer: R. Thomas Umstead - Multichannel News
Interviewee: Michelle Rice - TV One & CLEO TV
The 5 in 10 Series
Three different back-to-back, one-on-one 10 minute conversations. Each conversation presents 5 tips, how-to points, or mistakes to avoid in reaching a key multicultural segment.
Distribution Roundtable Conversation: Picking Platforms – The Quest to Be Where Multicultural Viewers Watch
The CultureX viewer enjoys today’s multi-choice, multi-platform environment - - as long as that content can be delivered to the viewer when and where they want. What are the challenges that today’s programmers are facing that differ from the past? Has technology offered programmers a business opportunity that is finally sustainable, and attractive to advertisers; or are they still too small to go beyond “niche” status? The moderated panel will discuss how content providers, brands, media planners, and programmers are seeking ways to work together towards a more collaborative and profitable future.
Award Presentation: The CultureX Executive Leadership Award
This award is presented to an individual who has displayed leadership through their role in the growth of the business of providing tv and video to various diverse communities through one or more of these disciplines advertising, media placement, production, programming distribution or as a provider of content directly to consumers.