Changing perspectives on culture
where it counts

  Join us for this breakfast event, for businesses creating digital content for specific audience segments identified by Ethnicity, Nationality, Language, Gender or Sexual Preference.  
Program

Wednesday, March 25, 2020
7:45 AM

Registration Opens

8:15 AM

Welcoming Remarks
Bill Gannon - Future PLC

Opening Comments & Introduction of Celebrity Host
Joe Schramm - Schramm Marketing Group

Moderator: Dan Bowens - FOX 5

8:20 AM

Opening Keynote Conversation: Creating Content – How Cultural Data & Demos Are Influencing New Productions

This one-on-one interview features the leading executive from a popular television network for African Americans by African Americans. She will address the unique qualities of the unscripted series, documentaries and special events that accurately reflect the interests of their targeted audience segments.  Hear about the careful details the network incorporates into the planning and promotion of each series and special.  Learn how generational situations offer advertisers unique options for targeting audiences.

Interviewer: R. Thomas Umstead - Multichannel News

Interviewee: Michelle Rice - TV One & CLEO TV

8:30 AM

The 5 in 10 Series

Three different back-to-back, one-on-one 10 minute conversations.  Each conversation presents 5 tips, how-to points, or mistakes to avoid in reaching a key multicultural segment.

9:00 AM

Distribution Roundtable Conversation: Picking Platforms – The Quest to Be Where Multicultural Viewers Watch

The CultureX viewer enjoys today’s multi-choice, multi-platform environment - - as long as that content can be delivered to the viewer when and where they want. What are the challenges that today’s programmers are facing that differ from the past? Has technology offered programmers a business opportunity that is finally sustainable, and attractive to advertisers; or are they still too small to go beyond “niche” status? The moderated panel will discuss how content providers, brands, media planners, and programmers are seeking ways to work together towards a more collaborative and profitable future.

9:30 AM

Award Presentation: The CultureX Executive Leadership Award

This award is presented to an individual who has displayed leadership through their role in the growth of the business of providing tv and video to various diverse communities through one or more of these disciplines advertising, media placement, production, programming distribution or as a provider of content directly to consumers.

9:45 AM

Closing Remarks

Speakers
Dan Bowens
Dan Bowens
Fox 5 NY
Anchor
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Armando Correa
People en Español
Editor-in-Chief
Bill Gannon
Bill Gannon
Future PLC
VP & Global Editor in Chief
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Glenn Goldsmith
Mediacom Communications Corporation
Vice President, Programming
Joseph Lawson
Joseph Lawson
Verizon FIOS
Multicultural Content Strategy and Acquisition
Michelle Rice
Michelle Rice
TV One & CLEO TV
General Manager
Joe Schramm
Joe Schramm
Schramm Marketing Group
Managing Partner & President
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R. Thomas Umstead
Multichannel News
Senior Content Producer, Programming