Create the next generation of advertising experiences 
 
Enhanced data. Consumer action. Results that matter.
 
Brought to you by the industry-leading publications Broadcasting + Cable and Multichannel News.
 
Advanced Advertising brings together the industry’s most innovative thought leaders for a day of dynamic content and personal connections that explores the impact of data, automation, addressability, programmatic and measurement in TV advertising. Join senior execs as they team up with buyers, sellers, and tech providers to share their expertise, offering access and unique insights into how emerging trends are building one-on-one relationships with viewers and driving TV’s key revenue streams.
 
Why Attend:
  • Network with peers who tackle the same challenges as you
  • Attend in-depth sessions that give you the tools to stay one step ahead
  • Unique insights into what new metrics can do for your business
  • Develop your new programmatic strategies
  • Participate in interactive industry discussions
Join high level professionals sharing real-world successes to discuss the revenue opportunities behind the media industry’s hot topic.
Program

Tuesday, March 24, 2020
8:00 AM

Registration Opens & Continental Breakfast

9:15 AM

Welcoming Comments

9:25 AM

Opening Keynote Conversation: How Advanced Advertising Helped Me Exceed My Marketing Goals

Interviewer: Jon Lafayette - Business Editor B&C

Keynote Speaker: John Nitti - Verizon

10:00 AM

Panel 1: Progress Report: What’s Real, What Scales and What Still Needs Work
Top network execs, technical mavens and ad buyer discuss the state of the industry, highlighting progress made and issues that still needs to be overcome.

Moderated By: David Cohen - David A Cohen Consulting

Panelists: 

10:30 AM

Networking Break

10:50 AM

Panel 2: Addressable Advertising: How to Hit the Target
What goes into a winning addressable ad campaign? The strategies, data, technologies and creative that drive results.

Moderated By: Tracey Scheppach, Matter More, LLC

Panelists: 

11:25 AM

Five Minutes with Chris Pizzurro, Canoe

Speaker: 

11:35 AM

Panel 3: Automation: When the Machines Take Over Who Buys Lunch?
Top ad executives discuss how to use artificial intelligence and machine learning to make advanced TV advertising more attractive to marketers by speeding up execution and lowering costs.

Panelists: 

12:10 PM

Networking Lunch

1:15 PM

Post-Lunch Keynote Conversation: What I’m Buying. And What Works. A Buyer Explains.

Interviwer: Jon Lafayette - Business Editor B&C

Keynote Speaker: Erin Matts - Hearts & Science

1:50 PM

Panel 4: Attribution: Measuring ROI and How Marketers Should Course Correct
Advertisers want to know if their advertising is working. Panelists discuss new  ways to measure the impact their campaigns are making on consumers and how to optimize them to makes sure marketing objectives are realized. Do outcome guarantees generate more business for media companies.

Panelists:

2:15 PM

Networking Break & Table Talk: Get Up Close and Personal with Today’s Speakers

Speakers:

3:30 PM

To Do, or Not to Do.
Top executives provide a top 10 list of things you should know about advanced advertising in order to be successful. 

Speakers:

4:05 PM

Closing Keynote Conversation: The View from My Platform 

Keynote Speaker: Kevin Arrix - DISH Media Sales

Keynote Speaker: Walker Linares - The Trade Desk

4:25 PM

Closing Comments

4:30 PM

Cocktail Reception

Kirk McDonald
Kirk McDonald
Xandr
Chief Business Officer
Fred Bucher
Fred Bucher
Spectrum Reach
Senior VP and Chief Marketing Officer
Preetham Mallikarjuna
Preetham Mallikarjuna
Simulmedia
Chief Product Officer
Sean Muller
Sean Muller
iSpot.tv
Founder & CEO
Chris Pizzuro
Chris Pizzuro
Canoe
VP, Global Sales
Molly Finnerty
Molly Finnerty
Magna Global
Senior VP, Strategic Investment
Lisa Giacosa
Lisa Giacosa
Spark Foundry
Executive Vice President & Global Managing Director of Data, Technology, Analytics & Insights (DTAI)
Luke Lambert
Luke Lambert
OMD
U.S. Head of Programmatic
Chris Flatley
Chris Flatley
fuboTV
Vice President, Ad Sales
Bruce Lefkowitz
Bruce Lefkowitz
Six Pack Media
Founder
Kelly Abcarian
Kelly Abcarian
Nielsen
General Manager, Nielsen Advanced Video Advertising Group
Evan Adlman
Evan Adlman
AMC Networks
Senior Vice President of Advanced Advertising and Digital Partnerships
Josh Feldman
Josh Feldman
NBCUniversal
Executive Vice President, Head of Marketing and Advertising Creative
Jeremy Steinberg
Jeremy Steinberg
MediaMath
Global Head of Ecosystem
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Allie Kallish
MAGNA Global
EVP, Managing Director, Strategic Investment and Accountability
Steve Reynolds
Steve Reynolds
Imagine Communications
President
Dan Ackerman
Dan Ackerman
SambaTV
Chief Revenue Officer