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Advanced Advertising brings together the industry’s most innovative thought leaders for a virtual program that explores the impact of data, automation, addressability, programmatic and measurement in TV advertising. Join senior execs as they share their expertise, offering access and unique insights into how emerging trends are building one-on-one relationships with viewers and driving TV’s key revenue streams.
 
 
Program

Monday, April 20, 2020

1:00 PM - 2:30 PM

1:00pm - 1:45pm

Opening Keynote: How Advanced Advertising is Helping Me Reach My Marketing Goals’
As a tech company with its own extensive media assets, Verizon has been an innovator in using advanced advertising techniques to connect with consumers. Verizon has also been on the front lines during the Coronavirus crisis as its mobile network helps connect people and provide entertainment while consumers shelter at home to prevent the spread of COVID-19.

Speaker: John Nitti, Senior VP and Chief Media Officer - Verizon

1:45pm - 2:30pm
Progress Report: what’s Real, What Scales and What Still Needs Work

Top industry execs, technical mavens and ad buyers discuss the state of the industry, highlighting progress made and issues that still need to be overcome.
Panelists: TBD

Tuesday, April 21, 2020

1:00 PM - 2:30 PM

1:00pm - 1:45pm
Keynote Conversation: What I’m Buying. And What Works. A Buyer Explains
At media agency Hearts & Science, Matts helps focus the heart of the ad business--the art of storytelling--using the science available via technology and data analysis. She talks about the way this approach informs campaigns for the agency’s clients and how its experiences are used as a laboratory to help parent company Omincom sort through advanced advertising techniques to determine which are effective and appropriate to use more broadly.

Speaker: Erin Matts, CEO, Hearts & Science

1:45pm - 2:30pm
Addressable Advertising: How to Hit the Target What goes into a winning addressable ad campaign? The strategies, data, technologies and creative that drive results.

Panelists:
Chris Flatley, Vice President, Ad Sales, FuboTV

Wednesday, April 22, 2020

1:00 PM - 2:30 PM

1:00pm - 1:45pm
Special Panel: More Than Data: The Role of Storytelling in Advanced Advertising
At the Walt Disney Co., people who create solutions and tell stories add magic to targeting and technology. We’ll show how Disney’s ad sales executives work with content creators to create memorable messages and ensure they’re delivered efficiently to engage consumers creating effective marketing campaigns. It’s a 360-degree perspective that Disney brings to the table for clients.

Speakers: 
Jalen Rose, ESPN Lisa Valentino, Disney Advertising Sales
Lisa Valentino, Executive VP, Client & Brand Solutions, Disney Advertising Sales

1:45pm - 2:30pm
Addressable Advertising: How to Hit the Target What goes into a winning addressable ad campaign
The strategies, data, Automation: When the Machines Take Over, Who Buys Lunch? Top ad executives discuss how to use artificial intelligence and machine learning to make advanced TV advertising more attractive to marketers by speeding up execution and lowering costs.

Panelists:
Jeremy Steinberg, Global Head of Ecosystem, MediaMath

Thursday, April 23, 2020

1:00 PM - 3:30 PM

1:00pm - 1:45pm
Keynote Conversation: The Way Forward: How DISH is Adapting and Evolving in an Ever-Changing Marketplace
With major shifts happening in technology and business, companies need to adjust their strategies to fit the new working order. Kevin Arrix, senior VP at DISH Media will discuss how a major MVPD/vMVPD is innovating. Walker LIneares, director of TV partnerships at The Trade Desk, will assist in taking a deeper dive into the collision of digital and linear, technology and Inventory. 

Speaker: Kevin Arrix, Senior Vice President, DISH Media Sales

1:45pm - 2:30pm
Attribution: Measuring ROI and How Marketers Should Course Correct Advertisers want to know if their advertising is working
Panelists discuss new ways to measure the impact their campaigns are making on consumers and how to optimize them to make sure marketing objectives are realized. Do outcome guarantees generate more business for media companies. Panelists: Sean Muller, iSpot.TV Claudio Marcus, Comcast Advertising.

Panelists: 
Sean Muller, iSpot.TV Claudio Marcus, Comcast Advertising

2:30pm - 3:15pm
What To Do, What Not To Do
There are many ways to try to measure the effectiveness of advertising campaigns. Clarke will list 10 things you need to consider when conducting a TV attribution study, based on a new analysis conducted by CIMM

Speaker: Jane Clarke, CEO/Managing Director, CIMM