Advanced Advertising | NYC TV Week Spring 2020

Enhanced data. Consumer action. Results that matter.

Brought to you by the industry-leading publications Broadcasting + Cable and Multichannel News.

Advanced Advertising brings together the industry’s most innovative thought leaders for a day of dynamic content and personal connections that explores the impact of data, automation, addressability, programmatic and measurement in TV advertising. Join senior execs as they team up with buyers, sellers, and tech providers to share their expertise, offering access and unique insights into how emerging trends are building one-on-one relationships with viewers and driving TV’s key revenue streams.

Why Attend:

Network with peers who tackle the same challenges as you
Attend in-depth sessions that give you the tools to stay one step ahead
Unique insights into what new metrics can do for your business
Develop your new programmatic strategies
Participate in interactive industry discussions

Join high level professionals sharing real-world successes to discuss the revenue opportunities behind the media industry’s hot topic.

Tuesday, March 24, 2020
8:00 AM																Registration Opens & Continental Breakfast
9:15 AM																Welcoming Comments
9:25 AM																Opening Keynote Conversation: How Advanced Advertising Helped Me Exceed My Marketing Goals Interviewer: Jon Lafayette - Business Editor B&C Keynote Speaker: John Nitti - Verizon
10:00 AM																Panel 1: Progress Report: What’s Real, What Scales and What Still Needs Work Top network execs, technical mavens and ad buyer discuss the state of the industry, highlighting progress made and issues that still needs to be overcome. Moderated By: David Cohen - David A Cohen Consulting Panelists: Kirk McDonald - Xandr Allie Kallish - MAGNA Global Steve Reynolds - Imagine Communications
10:30 AM																Networking Break
10:50 AM																Panel 2: Addressable Advertising: How to Hit the Target What goes into a winning addressable ad campaign? The strategies, data, technologies and creative that drive results. Moderated By: Tracey Scheppach, Matter More, LLC Panelists: Molly Finnerty - Magna Global Fred Bucher - Spectrum Reach Chris Flatley - fuboTV Kelly Abcarian - Nielsen
11:25 AM																Five Minutes with Chris Pizzurro, Canoe Speaker: Chris Pizzuro - Canoe
11:35 AM																Panel 3: Automation: When the Machines Take Over Who Buys Lunch? Top ad executives discuss how to use artificial intelligence and machine learning to make advanced TV advertising more attractive to marketers by speeding up execution and lowering costs. Panelists: Preetham Mallikarjuna - Simulmedia Luke Lambert - OMD Evan Adlman - AMC Networks Jeremy Steinberg - MediaMath
12:10 PM																Networking Lunch
1:15 PM																Post-Lunch Keynote Conversation: What I’m Buying. And What Works. A Buyer Explains. Interviwer: Jon Lafayette - Business Editor B&C Keynote Speaker: Erin Matts - Hearts & Science
1:50 PM																Panel 4: Attribution: Measuring ROI and How Marketers Should Course Correct Advertisers want to know if their advertising is working. Panelists discuss new ways to measure the impact their campaigns are making on consumers and how to optimize them to makes sure marketing objectives are realized. Do outcome guarantees generate more business for media companies. Panelists: Lisa Giacosa - Spark Foundry Sean Muller - iSpot.tv Bruce Lefkowitz - Six Pack Media Dan Ackerman - SambaTV
2:15 PM																Networking Break & Table Talk: Get Up Close and Personal with Today’s Speakers Speakers: Lisa Giacosa - Spark Foundry
3:30 PM																To Do, or Not to Do. Top executives provide a top 10 list of things you should know about advanced advertising in order to be successful. Speakers: Josh Feldman - NBCUniversal
4:05 PM																Closing Keynote Conversation: The View from My Platform Keynote Speaker: Kevin Arrix - DISH Media Sales Keynote Speaker: Walker Linares - The Trade Desk
4:25 PM																Closing Comments
4:30 PM																Cocktail Reception