Advanced Advertising | NYC TV Week Spring 2020

Enhanced data. Consumer action. Results that matter.

Brought to you by the industry-leading publications Broadcasting + Cable and Multichannel News.

Advanced Advertising brings together the industry’s most innovative thought leaders for a virtual program that explores the impact of data, automation, addressability, programmatic and measurement in TV advertising. Join senior execs as they share their expertise, offering access and unique insights into how emerging trends are building one-on-one relationships with viewers and driving TV’s key revenue streams.

1:00pm - 1:30pm

A Special Keynote Panel Presented by Amobee; How Four Screen Measurement Can Help Guide Marketers in the Great COVID-19 Reset

The COVID Reset has brought about an incredible amount of change in viewership and consumption patterns. The rules of Media & Marketing are being redefined, and most if not all assumptions are out the door. Top executives from a media buying agency, a television programmer, and a data & tech company are coming together to discuss this new reality and how measurement, data and technology can help Marketers and Media owners navigate its challenges. They will focus on cross-screen measurement and adapting to new consumption patterns in order to find and target audiences during the COVID-19 crisis.

Moderated By: Jon Lafayette, Business Editor, B+C

Speakers:
Mike Piner, SVP, Video & Data Driven Investments, Mediahub
Ethan Heftman, Senior Vice President, Precision & Performance Advertising Sales, A+E Networks
Aleck Schleider, SVP, Client & Data Strategy, Amobee

1:00pm - 1:30pm
Keynote Conversation: What I’m Buying. And What Works. A Buyer Explains
At media agency Hearts & Science, Matts helps focus the heart of the ad business--the art of storytelling--using the science available via technology and data analysis. She talks about the way this approach informs campaigns for the agency’s clients and how its experiences are used as a laboratory to help parent company Omincom sort through advanced advertising techniques to determine which are effective and appropriate to use more broadly.

Speaker: Erin Matts, CEO, Hearts & Science

1:00pm - 1:30pm
Special Panel: More Than Data: The Role of Storytelling in Advanced Advertising
At the Walt Disney Co., people who create solutions and tell stories add magic to targeting and technology. We’ll show how Disney’s ad sales executives work with content creators to create memorable messages and ensure they’re delivered efficiently to engage consumers creating effective marketing campaigns. It’s a 360-degree perspective that Disney brings to the table for clients.

Speakers:
Jalen Rose, ESPN’S NBA Countdown Analyst, Co-host Jalen & Jacoby, Get Up! Contributor, ESPN
Lisa Valentino, Executive VP, Client & Brand Solutions, Disney Advertising Sales
Terry Hurlbutt, Vice President and Executive Editor, ABC News Digital

1:00pm - 1:30pm
Keynote Conversation: The Way Forward: How DISH is Adapting and Evolving in an Ever-Changing Marketplace
With major shifts happening in technology and business, companies need to adjust their strategies to fit the new working order. Kevin Arrix, senior VP at DISH Media will discuss how a major MVPD/vMVPD is innovating. Walker LIneares, director of TV partnerships at The Trade Desk, will assist in taking a deeper dive into the collision of digital and linear, technology and Inventory.

Speakers:
Kevin Arrix, Senior Vice President, DISH Media Sales
Tim Sims, Senior Vice President of Inventory Partnerships, The Trade Desk

1:35pm - 2:05pm
Attribution: Measuring ROI and How Marketers Should Course Correct Advertisers want to know if their advertising is working
Panelists discuss new ways to measure the impact their campaigns are making on consumers and how to optimize them to make sure marketing objectives are realized. Do outcome guarantees generate more business for media companies.

Panelists:
Sean Muller, iSpot.TV Claudio Marcus, Comcast Advertising
Claudio Marcus, Vice President, Strategy Comcast Advertising
Lisa Giacosa, Executive Vice President & Global Managing Director of Data, Technology, Analytics & Insights (DTAI), Spark Foundry
Dan Ackerman, Chief Revenue Officer, Samba TV