Comcast, joined by Charter and Cox, launched On Addressability to give one-to-one targeted TV advertising more scalable and easier to plan, buy and measure, starting with better alignment among the distributors. Mingioni will be joined by a senior marketing executive from a major advertiser who will discuss the company’s experiences with addressable advertising and suggestions for how to better take advantage of its potential.

 

 

Zeev Neumeier,  a founder of Inscape provides a demo of how the consortium of media, distribution, tech and data companies, are creating an open standard for addressable advertising on connected TVs.

There’s been more and more talk about addressable, audience buying, programmatic, data and analytics. Top executives in the field will discuss what’s really happening, what works and what still needs to happen to transform TV advertising.

 

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Chris Pizzurro, VP, global sales at Canoe Ventures, a joint venture of Comcast, Cox and Charter Communications, will talk about the billions of impressions Canoe delivered in the second quarter, PIzzuro will talk about the maturing VOD space and address plans to work with additional domestic distributors and expand into international markets.

Political candidates are among the most eager marketers to use data to target voters based on factors such as party affiliation and interest in issues. Media, analytics and technology companies are racing towards election day and having the most effective campaigns will mean the difference between winning and losing.

 

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Google and Disney are working together to bring quality content and information to everyone, everywhere—and this includes the ads that fit into that content. One year ago Google and Disney announced a new strategic relationship. Since then, both companies have made advancements in their advanced video offerings. Julie Sterling, along with Disney's Laura Nelson, will help attendees understand best practices, share what the companies have accomplished so far together, and discuss new ways they plan to deliver the best ad experiences everywhere viewers are watching.

 

Interviewed by: Jon Lafayette - Broadcasting & Cable 

 

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More media companies are looking to assure their advertising clients that campaigns will drive website visits, showroom traffic and ultimately sales. How are results measured and attributed to a particular group of ads and do these guarantees attractive enough to keep advertisers on TV and grow budgets.

 

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Stuart Schwartzapfel, senior VP of media partnerships at iSpot, which recently announced a deal to provide ad effectiveness benchmarks for Fox, talks about how attribution metrics can be used as currency for advanced advertising.

Leading media companies including NBCUniversal and Univision are ratcheting up their eCommerce businesses. Are advertisers finding that consumers are eager to buy items they see in the shows they like while they’re watching?

 

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Viacom has been one of the leaders in advanced advertising, establishing its data-driven audience targeting Viacom Vantage in 2015. In August, the company announced that thanks largely to an 84% gain for its Advanced Marketing Solutions, advertising revenues grew 6%, the first increase in 20 quarters. Viacom’s head of ad sales Sean Moran will talk about how the company and its clients benefit from advanced advertising and what will make AMS continue to grow going forward.

 

Interviewed by: Jon Lafayette - Broadcating & Cable 

 

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