Denise Colella serves as Senior Vice President, Advanced Advertising Products & Strategy, NBCUniversal. In this role, Colella is responsible for driving the strategic roadmap of new advanced advertising products and portfolio offerings that comprise NBCUniversal’s AdSmart: data capabilities, programmatic capabilities across all platforms, Open AP and addressable advertising. She reports to Krishan Bhatia, Executive Vice President, Business Operations & Strategy, Advertising Sales, NBCUniversal.
Colella has nearly 20 years of global experience in the advertising technology marketplace. Prior to joining NBCUniversal, she served as Chief Executive Officer of Maxifier, a leading technology platform for digital advertising performance optimization, and originally joined the company in 2011 as the Chief Revenue Officer.
Previously, Colella also served as the Chief Revenue Officer for AudienceScience where she led all of the company’s revenue producing operations in the US, Europe and Asia. From 2007-2010, she was Vice President, International, at Right Media, a Yahoo! company, where she developed and executed on the company’s international expansion strategy for its advertising exchange. She also held senior positions at DoubleClick, as well as its offline division, the leading transactional cooperative database company Abacus.
Colella earned her Bachelor’s degree in Commerce, Finance and International Management from Villanova University and a Masters of Computer Systems Management from the University of Maryland. She is fluent in Japanese and enjoys spending her free time with her husband, two children and crazy dog. For fun she travels the world running marathons.