Sara Fagen serves as the CEO of Deep Root Analytics, an audience analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms. Fagen co-founded Deep Root Analytics in 2013.
Most recently, Fagen served as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded. In 2014, Fagen helped lead the sale of DDC to Omnicom Group Inc.
Sara is also a founder of Resonate Insights, a disruptive real-time consumer intelligence platform that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform.
Before branching out as an entrepreneur, Fagen had a successful career in campaign politics and government. She served as White House Political Director for President George W. Bush. During her years in the White House, Fagen was involved in helping enact some of President Bush’s most significant legislative accomplishments. Fagen also played a key role in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.”
Fagen’s commentary can be seen on ABC News. When she is not working, Sara lives in Arlington, VA, with her husband, Joel, son, Isaac and rescue dog, Scruffy.