Helen Katz is SVP of Global Contracts and Data Partnerships at Publicis Spine. She is a trusted industry expert on data quality and reliable measurement, particularly within the arenas of addressable TV and precision video. She is an 18-year veteran of Publicis Groupe and recently authored the 7th edition of her textbook on advertising and media, entitled The Media Handbook (Routledge, 2019). It is available on Amazon or Routledge.com.