Watch Our Session

Thursday, April 30, 2020
2:00 PM - 3:30 PM

2:00pm - 2:30pm
Keynote Conversation: “Relevance in the Golden Age of Streaming TV”
We explore some of the innovative ways ad-supported streaming TV services are creating viewing experiences consumers keep coming back to, as well as how content providers are using rich first-party viewing data to offer truly addressable TV buys to advertisers.

Speakers:
Paige Bilins, VP, Product Management, Video, Telaria
Reed Barker, Head of Advertising, Philo

2:30pm - 3:30pm
Panel Discussion: The Great Monetization Debate - Subscription vs. Ad-Supported
We dig deep into the issue of how to best monetize TV/video's future formats with entities who are betting on each sides of the equation - as well as hybrids attempting to straddle both. 

Moderator: Mary Ann Halford, Senior Advisor, OC&C Strategy Consultants

Panelists:
Ben Antier, Co-founder, Publica  
Mark Rotblat, CRO, Tubi
Mike O’Donnell, SVP, Platform Business/Vizio Ads
Rick Haskins, President, Streaming & Chief Branding Officer, The CW