Keith Kazerman has a decades-long track record as a media executive and thought leader in advanced advertising. Most recently, he was appointed as the President of Streaming at Locality. Before this role, he served as the Senior Vice President at TripleLift, where he led the development of their Connected TV (CTV) business, including publisher engagements and supply development, agency demand, and partnerships. Prior to TripleLift, Kazerman spent five years at Discovery, where he held the position of Executive Vice President, Digital Sales, Advanced Advertising, and Research. At Discovery, he led the strategy and execution of its advertising business across linear, V.D, OTT/CTV, and social media platforms.
During his tenure at Discovery, Kazerman also spearheaded the launch of Discovery Plus, setting the foundation for accelerating digital revenue growth across the direct-to-consumer (DTC) product offering; and developed Discovery Engage, which enabled targeting, optimization, and measurement across all screens. Before joining Discovery, Kazerman dedicated ten years at DIRECTV, serving as Senior Vice President, National Ad Sales, where he championed the launch of the largest national addressable platform, directing the industry’s evolution to data-informed media execution across video.