Danielle DeLauro serves as VAB’s executive vice president and works directly with the CEO to determine VAB’s strategic vision and set the internal agenda and direction for all departments within the organization. Video advertising is in a state of unprecedented transition and DeLauro is at the heart of the conversation. She plays an important role in educating the market on the power of video to drive business growth, including among digitally-native brands. Prior to joining VAB, she spent her career at advertising agencies developing integrated media strategies for high-profile brands such as Lowe’s Home Improvement, Marriott International, Nestle Waters North America, Mars Inc., The Coca-Cola Company, and Proctor & Gamble, among others. Her agency experience working with CMOs and brand managers influences VAB’s work and overall philosophy of examining industry topics through a marketer’s lens.