As Executive Director of ELEVATE at Omnicom Media Group, Michael Roca advocates for a more equitable media and marketing ecosystem by highlighting the business imperative of engaging diverse segments. He has also helped marketers such as Diageo, Google, and P&G diversify the mix of their media partnerships by shining a light on the capabilities of diverse owned, operated, and targeted media. He has a proven track record of success in building culturally relevant and effective media strategies that drive brand growth and loyalty among diverse segments.
He holds a BA in Communications from St. John’s University and an MBA from Nova Southeastern University. Michael also advances DE&I causes on the corporate front as the executive sponsor of OMG’s Hispanic/Latin BRG while also sitting on the board of directors of the Hispanic Alliance for Career Enhancement (HACE), Hispanic Marketing Council (HMC), and the advisory council of the Hispanic Scholarship Fund (HSF).
Michael resides in America’s most vibrant and eclectic city, Miami, with his wife and their three children.