Tom Good is the Executive Director of Product Management for Effectv, the advertising sales division within Comcast Advertising.   

In his role, Tom is responsible for the product roadmap for stewarding Effectv’s multi-screen ad offerings including order management, ad serving and addressability.  Tom has more than 15 years in the media, product and operations space with a heavy emphasis in ad technology and how to create a simpler advertising ecosystem to connect buyers and sellers.   

Tom graduated from Boston College with a BA in Psychology (which he still uses every day).  He is based in the Philadelphia area with his family.