José E. Vélez-Silva is the Vice President of Integrated Multicultural Brand Marketing for Comcast Cable responsible for leading the company’s efforts to drive brand consideration and increase market share across multicultural audiences. He directs, oversees and manages multiple multicultural advertising agency relationships, as well as all aspects of multicultural advertising campaigns, including strategy, concept development and ideation, and production and execution of creative for TV, digital, print, radio, OOH, retail, social media, among others.
Prior to joining Comcast, José was partner and Head of Client Services at Global Works Group LLC where he was responsible for all multicultural advertising campaigns on behalf of Altice Cablevision/Optimum, U.S. Bank, among other brands. He previously held various senior level marketing positions at Publicis Groupe, Leo Burnett, Foote, Cone & Belding, Grey Global Group and Young & Rubicam.
An award-winning integrated marketing and advertising expert with more than 25 years experience, José is originally from San Juan and earned a Bachelor’s degree in Business Administration, with a major in marketing and finance, from the University of Puerto Rico and post-graduate executive program alumni from University of Virginia Darden School of Business. He currently resides in Philadelphia, Pennsylvania.