The world’s leading independent advertising platform, Amobee empowers brands, agencies and broadcasters with advertising solutions for the converging world. Amobee’s platform provides end-to-end campaign planning, management and optimization across TV, digital and social media. Through the application of prescriptive AI, proprietary data and advanced analytics, advertisers can now seamlessly orchestrate the consumer journey across converged media and all devices, and eliminate the media overlap and waste which come from traditional media silos. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. For more information, visit amobee.com or follow @amobee.

 

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Our Team

Christa Rimonneau
Senior Vice President of Agency & Advertiser
 

Aleck Schleider   
SVP, Client & Data Strategy

Watch Our Session

Monday, April 20, 2020
1:00 PM - 2:30 PM

1:00pm - 1:45pm
A Special Keynote Panel Presented by Amobee;
How Four Screen Measurement Can Help Guide Marketers in the Great COVID-19 Reset

The COVID Reset has brought about an incredible amount of change in viewership and consumption patterns. The rules of Media & Marketing are being redefined, and most if not all assumptions are out the door. Top executives from a media buying agency, a television programmer, and a data & tech company are coming together to discuss this new reality and how measurement, data and technology can help Marketers and Media owners navigate its challenges. They will focus on cross-screen measurement and adapting to new consumption patterns in order to find and target audiences during the COVID-19 crisis.

Moderated By: Jon Lafayette, Business Editor, B+C

Speakers:
Mike Piner, SVP, Video & Data Driven Investments, Mediahub
Ethan Heftman,Senior Vice President, Precision & Performance Advertising Sales, A+E Networks
Aleck Schleider, SVP, Client & Data Strategy, Amobee

1:45pm - 2:30pm
Progress Report: What’s Real, What Scales and What Still Needs Work.

Top industry execs, technical mavens and ad buyers discuss the state of the industry, highlighting progress made and issues that still need to be overcome.

Speakers:
Kurt Rao, Senior Vice President & Chief Technology Officer, Tegna
Zeev Neumeier, SVP, Product, Inscape
Adam Helfgott, CEO, Madhive