AGENDA PREVIEW

The 20th Annual Hispanic Television Summit explores the multiple ways that television programming is embracing Hispanic culture in 2022 across platforms from streaming to broadcast to traditional pay tv with a special focus on the increasing preference for programming made by Hispanics for Hispanics. The summit features keynote conversations, panel discussions, presentations, and numerous networking opportunities, as well as honors six recipients with the distinguished Hispanic Television Award.

Topics inlcude:

  • The state of Hispanic television media: production deals, mergers, and advertisers
  • Benefits of NextGen TV for Hispanic broadcasters
  • Increase of culture-specific streaming platforms and its ability to attract subscribers
  • How ad sales reflect brand/advertiser interest to embrace Hispanic culture
  • How producers are reacting to increased audience interest in Hispanic culture
  • Hispanic representation in TV programming (a culture of “for us / by us”)
  • The seductive power of FIFA World Cup and other sports
  • International and in-language co-productions
  • Partnerships for distributing Hispanic content in linear and streaming windows

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