|Monday, September 12, 2022|
|8:30 AM - 9:30 AM (EDT)|
|9:30 AM - 9:35 AM (EDT)|
|9:30 AM - 10:10 AM (EDT)|
OPENING KEYNOTE: The Buyer’s POV
Marketers are making advanced advertising a bigger part of the television investments. What works? Where’s the proof? What’s worth paying for? What else do they want? A top buyer provides insights from the cutting edge.
|10:10 AM - 10:50 AM (EDT)|
PANEL: Let’s Talk Identity
The key to targeting consumers is being able to identify them and link them to their media and shopping behaviors. These days it seems like everyone got an identity graph. Are they accurate? Interoperable? Useful? A top level group of industry pros break it down.
|10:50 AM - 11:15 AM (EDT)|
|11:15 AM - 12:00 PM (EDT)|
PANEL: Addressing Addressable Advertising
The quest for national reach continues as cable and satellite operators working with TV networks race against ad supported VOD and connected TV to reach the most right viewers with the right message at the right time.
|12:00 PM - 1:00 PM (EDT)|
|1:00 PM - 1:35 PM (EDT)|
MIDDAY KEYNOTE: The Tech POV
Between IPs and SPACs, many ad tech and data companies have gone public in the past two years. Others have taken big investments from financial and strategic investors. Is it true that money changes everything? Tech investors and top industry execs share their thoughts on how the influx of cash will create new opportunities and capabilities and how they will benefit advertisers and media companies.
|1:35 PM - 2:15 PM (EDT)|
PANEL: CTV’s Big Moment
Advertisers are flocking to CTV, which offers familiar and popular programming and advanced advertising capabilities. With Disney Plus and Netflix joining the ad-supporting streaming world, the panel will look at how the market will to deal with increased demand and sharper competition.
Danielle Delauro - VAB
Lori Cassorla - Mediahub Worldwide
Adam Gaynor - Gamut
Marni Rommel - Beachfront
|2:15 PM - 2:35 PM (EDT)|
|2:35 PM - 3:15 PM (EDT)|
PANEL: The Local View
Local advertisers are looking to take advantage of advanced advertising to target companies. Local stations and cable operators are cashing in with fast growing digital and over-the-top businesses. What’s next for local media outlets?
Christopher Martinez - Hearst Television
Jim Loughran - Viamedia
Sonali Pathak - NBCUniversal
Kristin Wnuk - Roku
|3:15 PM - 3:35 PM (EDT)|
The Advanced Advertising Innovation Awards
The Advanced Advertising Innovation Awards are designed to recognize campaigns that made innovative use of data and advertising technology to drive outstanding and measurable business results.
|3:35 PM - 4:10 PM (EDT)|
CLOSING KEYNOTE: The Seller’s POV
A top advertising sales executive talking about the changing relationship with clients as capabilities increase and outcomes are more measurable. Has advanced advertising saved the traditional TV business?
|4:10 PM - 4:15 PM (EDT)|
|4:15 PM - 5:15 PM (EDT)|