|Monday, September 12, 2022|
|9:00 AM - 9:30 AM (EDT)|
Registration Opens & Continental Breakfast
|9:30 AM - 9:35 AM (EDT)|
|9:35 AM - 10:10 AM (EDT)|
Opening Keynote: The Buyer’s POV
Marketers want and need advanced advertising solutions to grow as part of their video investment strategy. But are we at an inflection point? Can today’s products scale to overcome continuing audience and impact declines of linear TV? Or do we need to evolve the approach? What works, what doesn’t, and what’s worth paying for? How do we remove barriers to further growth? Adam Gerber, who oversees U.S. investment strategy for GroupM shares thoughts on the what media companies, platforms and measurement solutions – and most importantly clients – need to do to succeed.
|10:10 AM - 10:50 AM (EDT)|
PANEL: Let’s Talk Identity
The key to targeting consumers is being able to identify them and link them to their media and shopping behaviors. These days it seems like everyone got an identity graph. Are they accurate? Interoperable? Useful? A top level group of industry pros break it down.
Chris Pizzurro - Canoe
Sean Breedlove - OpenAP
Ashutosh (Ash) Gangwar - The Trade Desk
Jason Manningham - Blockgraph
Scott McKinley - Truthset
Jessica La Rosa - Tremor International
|10:50 AM - 11:15 AM (EDT)|
|11:15 AM - 12:00 PM (EDT)|
PANEL: Addressing Addressable Advertising
The quest for national reach continues as cable and satellite operators working with TV networks race against ad supported VOD and connected TV to reach the most right viewers with the right message at the right time.
Sean Cunningham - VAB
Scott Grunther - EDO
Travis Scoles - Paramount
Darren Sherriff - FOX Corporation
Matt Van Houten - DIRECTV Advertising
|12:00 PM - 1:00 PM (EDT)|
|1:00 PM - 1:35 PM (EDT)|
MIDDAY KEYNOTE: The Tech POV
Between IPs and SPACs, many ad tech and data companies have gone public in the past two years. Others have taken big investments from financial and strategic investors. Is it true that money changes everything? Tech investors and top industry execs share their thoughts on how the influx of cash will create new opportunities and capabilities and how they will benefit advertisers and media companies.
|1:35 PM - 2:15 PM (EDT)|
PANEL: CTV’s Big Moment
Advertisers are flocking to CTV, which offers familiar and popular programming and advanced advertising capabilities. With Disney Plus and Netflix joining the ad-supporting streaming world, the panel will look at how the market will to deal with increased demand and sharper competition.
Danielle Delauro - The VAB
Lori Cassorla - Mediahub Worldwide
Adam Gaynor - Gamut
Diana Horowitz - Imagine Communications
Marni Rommel - Beachfront
Anthony Susi - Xandr
|2:15 PM - 2:35 PM (EDT)|
|2:35 PM - 3:15 PM (EDT)|
PANEL: The Local View
Local advertisers are looking to take advantage of advanced advertising to target companies. Local stations and cable operators are cashing in with fast growing digital and over-the-top businesses. What’s next for local media outlets?
Jon Lafayette - B+C Multichannel News
Carol Hinnnat - Comscore
James Loughran - Viamedia
Christopher Martinez - Hearst TV
Kristin Wnuk - Roku
|3:15 PM - 3:35 PM (EDT)|
The Advanced Advertising Innovation Awards
The Advanced Advertising Innovation Awards are designed to recognize campaigns that made innovative use of data and advertising technology to drive outstanding and measurable business results.
View the 2022 award recipients here
|3:35 PM - 4:10 PM (EDT)|
CLOSING KEYNOTE: Looking Ahead
From the convergence of digital and linear, to the growth of addressable advertising, to identity and the intersection with consumer privacy, to the future of measurement, the advertising industry continues to evolve at a faster pace than ever before. In this closing keynote, newly appointed president James Rooke discusses trends, insights and key industry themes to watch and the role that Comcast Advertising is playing in helping to shape the future.
|4:10 PM - 4:15 PM (EDT)|
|4:15 PM - 5:15 PM (EDT)|