Monday, September 12, 2022
8:30 AM - 9:30 AM (EDT)

Registration Opens

 
9:30 AM - 9:35 AM (EDT)

Welcoming Remarks

Jon Lafayette
9:30 AM - 10:10 AM (EDT)

OPENING KEYNOTE: The Buyer’s POV

Marketers are making advanced advertising a bigger part of the television investments. What works? Where’s the proof? What’s worth paying for? What else do they want? A top buyer provides insights from the cutting edge.

 
10:10 AM - 10:50 AM (EDT)

PANEL: Let’s Talk Identity

The key to targeting consumers is being able to identify them and link them to their media and shopping behaviors. These days it seems like everyone got an identity graph. Are they accurate? Interoperable? Useful? A top level group of industry pros break it down.

Jason Manningham Ashutosh (Ash) Gangwar
10:50 AM - 11:15 AM (EDT)

Morning Break

 
11:15 AM - 12:00 PM (EDT)

PANEL: Addressing Addressable Advertising

The quest for national reach continues as cable and satellite operators working with TV networks race against ad supported VOD and connected TV to reach the most right viewers with the right message at the right time.

Sean Cunningham
12:00 PM - 1:00 PM (EDT)

Lunch

 
1:00 PM - 1:35 PM (EDT)

MIDDAY KEYNOTE: The Tech POV

Between IPs and SPACs, many ad tech and data companies have gone public in the past two years. Others have taken big investments from financial and strategic investors. Is it true that money changes everything? Tech investors and top industry execs share their thoughts on how the influx of cash will create new opportunities and capabilities and how they  will benefit advertisers and media companies.

Lisa Utzschneider
1:35 PM - 2:15 PM (EDT)

PANEL: CTV’s Big Moment

Advertisers are flocking to CTV, which offers familiar and popular programming and advanced advertising capabilities. With Disney Plus and Netflix joining the ad-supporting streaming world, the panel will look at how the market will to deal with increased demand and sharper competition.

Danielle Delauro Lori Cassorla Adam Gaynor Marni Rommel
2:15 PM - 2:35 PM (EDT)

Afternoon Break

 
2:35 PM - 3:15 PM (EDT)

PANEL: The Local View

Local advertisers are looking to take advantage of advanced advertising to target companies. Local stations and cable operators are cashing in with fast growing digital and over-the-top businesses. What’s next for local media outlets?

Christopher Martinez Jim Loughran Sonali Pathak Kristin Wnuk
3:15 PM - 3:35 PM (EDT)

The Advanced Advertising Innovation Awards

The Advanced Advertising Innovation Awards are designed to recognize campaigns that made innovative use of data and advertising technology to drive outstanding and measurable business results.

 
3:35 PM - 4:10 PM (EDT)

CLOSING KEYNOTE: The Seller’s POV

A top advertising sales executive talking about the changing relationship with clients as capabilities increase and outcomes are more measurable. Has advanced advertising saved the traditional TV business?

 
4:10 PM - 4:15 PM (EDT)

Closing Remarks

Jon Lafayette
4:15 PM - 5:15 PM (EDT)

Closing Reception

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