Monday, September 12, 2022
9:30 AM - 9:35 AM (EDT)

Welcoming Remarks

Jon Lafayette
9:30 AM - 10:10 AM (EDT)


Marketers are making advanced advertising a bigger part of the television investments. What works? Where’s the proof? What’s worth paying for? What else do they want? A top buyer provides insights from the cutting edge.

10:10 AM - 10:50 AM (EDT)

PANEL: Let’s Talk Identity

The key to targeting consumers is being able to identify them and link them to their media and shopping behaviors. These days it seems like everyone got an identity graph. Are they accurate? Interoperable? Useful? A top level group of industry pros break it down.

10:50 AM - 11:15 AM (EDT)

Morning Break

11:15 AM - 12:00 PM (EDT)

PANEL: Addressing Addressable Advertising

The quest for national reach continues as cable and satellite operators working with TV networks race against ad supported VOD and connected TV to reach the most right viewers with the right message at the right time.

12:00 PM - 1:00 PM (EDT)


1:00 PM - 1:35 PM (EDT)


Investors are pouring hundreds of millions of dollars into ad tech. What new capabilities can tech create and how will that benefit advertisers and media companies. 

1:35 PM - 2:15 PM (EDT)

PANEL: Public vs. Private

Between IPs and SPAC, many ad tech and data companies have gone public in the past two years. Others have taken big investments from financial and strategic investors. Is it true that money changes everything? Tech investors and top industry execs share their thoughts.

2:15 PM - 2:35 PM (EDT)

Afternoon Break

2:35 PM - 3:15 PM (EDT)

PANEL: The Local View

Local advertisers are looking to take advantage of advanced advertising to target companies. Local stations and cable operators are cashing in with fast growing digital and over-the-top businesses. What’s next for local media outlets?

3:15 PM - 3:35 PM (EDT)

The Advanced Advertising Innovation Awards

The Advanced Advertising Innovation Awards are designed to recognize campaigns that made innovative use of data and advertising technology to drive outstanding and measurable business results.

3:35 PM - 4:10 PM (EDT)


A top advertising sales executive talking about the changing relationship with clients as capabilities increase and outcomes are more measurable. Has advanced advertising saved the traditional TV business?

4:10 PM - 4:15 PM (EDT)

Closing Remarks

Jon Lafayette
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