Join us along with industry colleagues from every leading and emerging studio and network as we explore the current evolution and answer critical some questions: what is connected TV, and what actually IS television?

Tuesday, September 10, 2024
8:00 AM - 9:00 AM (EDT)

Registration and Continental Breakfast

9:00 AM - 9:05 AM (EDT)

Welcoming Remarks

Daniel Frankel Charlie Weiss
9:05 AM - 9:30 AM (EDT)

Opening Keynote

9:30 AM - 9:55 AM (EDT)

Gotta Be the UX: Delivering the Ultimate OS Experience

The software we first see when we start up our smart TV determines how things will go for us. We talk to the top executives who are shaping that experience.

Preston Smalley
9:55 AM - 10:20 AM (EDT)

Connected TV: Going Behind the Screen

This session delves into the dynamic world of Connected TV (CTV), focusing on the migration of linear ad-sales and the evolving landscape of Free Ad-Supported Streaming TV (FAST) and Advertising-based Video On Demand (AVOD). As the industry faces a transformative era with rising super-aggregators, our panel of experts will explore the burgeoning opportunities and challenges that lie ahead.

Tyler Denicola
10:20 AM - 10:45 AM (EDT)

Global FAST Channels – Life in the FAST Lane

Industry leaders in the business of ad-supported streaming discuss the challenges, strategies and opportunities of a global video business more focused than ever on a finite number of ad impressions. Now that they’re competing with Netflix and Amazon, how do they win?

Vicki Liao Rashaun Hall
10:45 AM - 11:05 AM (EDT)

Networking Break

11:05 AM - 11:30 AM (EDT)

State of Virtual MVPD

A decade into this “new” way of delivering the pay TV bundle, we look at where the business is now and where it’s going.

Jon Giegengack
11:30 AM - 11:55 AM (EDT)

New Adventures in Content Bundling

The Big Bang Theory suggests that after matter scatters across the universe, it will once again coalesce and begin the process anew. We examine the coalescing state of our atomized video business.

11:55 AM - 12:15 PM (EDT)

Midday Featured Interview

12:15 PM - 1:15 PM (EDT)


1:15 PM - 1:40 PM (EDT)

TV Sports – Checking In on the Post-RSN Revolution

Pro sports teams are exiting the regional sports networks ecosystem, and RSNs are adapting to a new post-cord-cutting world.

1:40 PM - 2:05 PM (EDT)

Audience Measurement in the Streaming Age

Streaming remains in need of an actionable third-party metrics that compare apples to apples. This panel of high-level research executives will show us the way.

Brian Richey Carmela Fournier Suzanne Pereschino
2:05 PM - 2:30 PM (EDT)

Battle of the Ballots – Insights to Win Audience & Elections

The last midterm election cycle set a record for political ad spending with a staggering $7.8 billion, surpassing the 2020 U.S. presidential election by nearly $700 million. How do candidates optimize ad allocations best to ultimately win the battle of the ballots?

John Link
2:30 PM - 2:55 PM (EDT)

Networking Break

2:55 PM - 3:20 PM (EDT)

ATSC 3.0 – Momentum at Last

The long-gestating NextGen broadcast TV technology has had an active 2024. Key stakeholders will tell us what’s going right with ATSC 3.0.

3:20 PM - 3:45 PM (EDT)

Cable’s Convergent Revolution

Video has become a decidedly lower-margin niche service for cable operators, who are now focused on bundling nascent mobile services with broadband. We’ll discuss this new business model … and how the endeavor that got cable into business in the first place, TV, still fits into it all.

Jeff Blaszak Jon Giegengack
3:45 PM - 4:10 PM (EDT)

Closing Keynote

4:10 PM - 4:55 PM (EDT)

Next TV Innovation Awards

Celebrating five content makers, technologists and executives who have recently moved the video business forward.

4:55 PM - 5:00 PM (EDT)

Closing Remarks

Daniel Frankel Charlie Weiss
5:00 PM - 6:00 PM (EDT)

Closing Receiption

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