Suzanne Persechino serves as SVP, Ad Sales Strategic Insights. In this capacity, she partners closely with Ad Sales and Revenue Management sectors to drive sales efforts via effectiveness measures, guide creation of data-driven approaches to navigate multi-platform strategy, and craft custom client solutions. This blend of analytical rigor and creative storytelling is infused within the 20+ team of professionals Ms. Persechino guides within the larger Research department.

Previously, Ms. Persechino served as SVP, Insights Group: Audience + Brand at A+E Networks.  Tasked with creating and leading the Insights Group in 2017, she oversaw research across all facets of the consumer journey with special focus on marketing, social media and proprietary studies across the A+E portfolio of brands. Ms. Persechino led a growing, multi-disciplinary team that utilized a holistic approach to solving media industry challenges with fresh insights and actionable strategy. 

Additionally, Ms. Persechino was VP, Program and Market Research for A&E, leading research support for the network's programming, marketing, and scheduling units. Prior to joining A+E, she built a breadth of research experiences at agencies and media companies that include Initiative, OMD/BBDO Worldwide, McCann Erickson and Katz Media Group.  She is an alumna of Rutgers University, a member of ARF’s Creative Council and a fellow of WICT’s Betsy Magness Leadership Institute.