Full Name
Sarah Fuller
Job Title
Director of Political Sales
Company
Effectv
Bio

Sarah Fuller is Director of Political Sales at Effectv, the advertising sales division of Comcast Cable. In this role, she leads Effectv’s political sales within the Midwest and New England Regions and oversees strategy for agencies, candidates and organizations to find the most effective way to reach target audiences. She also leads the Effectv political team’s Audience Addressable strategy and efforts, which helps advertisers harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their footprint. 

She joined Effectv in 2005 as a Retail Account Executive and has since held a variety of leadership roles within the company’s political department, most recently serving as Corporate Senior Political Sales Manager, where she played a critical role in composing strategic plans to achieve revenue goals, aligning sales strategies with market trends and nurturing key relationships with the government affairs team. Prior to joining Effectv, Sarah served as a Client Services Specialist at RBF, Inc. 

Sarah is a graduate from Comcast Advertising's Women in Leadership program, a prestigious learning opportunity for leading women across the company. She is actively involved with industry organizations, participating in The WICT Network – an organization dedicated to empowering women leaders in media, entertainment and technology – and the American Association of Political Consultants (AAPC). 

Sarah holds a Bachelor of Arts in political science from Western Michigan University. She lives in Greater Lansing, MI with her family. 

Sarah Fuller