Registration and Continental Breakfast

Welcoming Remarks

Opening Keynote | Streaming Subscriptions: Winners and Losers

How Netflix is winning in streaming, how its competitors can get ahead, and where the future of television content consumption is headed.

Gotta Be the UX: Delivering the Ultimate OS Experience

The software we first see when we start up our smart TV determines how things will go for us. We talk to the top executives who are shaping that experience.

Connected TV: Going Behind the Screen

This session delves into the dynamic world of Connected TV (CTV), focusing on the migration of linear ad-sales and the evolving landscape of Free Ad-Supported Streaming TV (FAST) and Advertising-based Video On Demand (AVOD). As the industry faces a transformative era with rising super-aggregators, our panel of experts will explore the burgeoning opportunities and challenges that lie ahead.

Global FAST Channels – Life in the FAST Lane

Industry leaders in the business of ad-supported streaming discuss the challenges, strategies and opportunities of a global video business more focused than ever on a finite number of ad impressions. Now that they’re competing with Netflix and Amazon, how do they win?

Networking Break

State of Virtual MVPD

A decade into this “new” way of delivering the pay TV bundle, we look at where the business is now and where it’s going.

New Adventures in Content Bundling

The Big Bang Theory suggests that after matter scatters across the universe, it will once again coalesce and begin the process anew. We examine the coalescing state of our atomized video business.

Midday Keynote Fireside Chat - Cracking the Code: Reinventing Legacy Local News

Join Jennifer Mitchell, president of Stations and Digital, CBS News and Stations, and Adrienne Roark, president of Editorial and Newsgathering, CBS News and Stations, as they share their playbook and streaming strategy on reinventing local news through data and innovation, and how collaboration between local and national newsrooms have been the gamechanger to transforming legacy CBS News and Stations to a next-generation news organization.

Luncheon

Battle of the Ballots – Insights to Win Audience & Elections

The last midterm election cycle set a record for political ad spending with a staggering $7.8 billion, surpassing the 2020 U.S. presidential election by nearly $700 million. How do candidates optimize ad allocations best to ultimately win the battle of the ballots?

Audience Measurement in the Streaming Age

Streaming remains in need of an actionable third-party metrics that compare apples to apples. This panel of high-level research executives will show us the way.

Networking Break

TV Sports – Checking In on the Post-RSN Revolution

Pro sports teams are exiting the regional sports networks ecosystem, and RSNs are adapting to a new post-cord-cutting world.

Cable’s Convergent Revolution

Video has become a decidedly lower-margin niche service for cable operators, who are now focused on bundling nascent mobile services with broadband. We’ll discuss this new business model … and how the endeavor that got cable into business in the first place, TV, still fits into it all.

Bridging Cultures, Shaping Futures – CGTN’s Featured Programs

As CGTN adapts to the evolving international media landscape and technological advancements, it introduces two featured programs, "Tso'l Food" and "UN Insider," tailored to meet current and future audience demands. Tso'l Food is a series of short documentaries created by CGTN that explores Chinese cuisine through an American lens. And the news magazine "UN Insider" features news reports and guest interviews, providing an insider’s view of global governance and sustainable development from the most important multilateral platform – the United Nations. The discussion will focus on how cultural exchange and international communication can address global challenges and facilitate mutual understanding among countries worldwide.

Next TV Innovation Awards

Celebrating five content makers, technologists and executives who have recently moved the video business forward.

Closing Remarks