Registration & Continental Breakfast

Welcoming Remarks | Reflections on 9-11

Welcoming Keynote Presentation: Reflections on the State of the Hispanic Media Business

We begin with perspectives of the current trends in the media marketplace presented by the chairperson for the Hispanic Marketing Council. 
The address will focus on the state of the industry and an update on the Hispanic Marketing Council’s campaign, “Stop Latino Coating”

Morning Keynote: Opportunities for Growth of Local Hispanic TV

A top executive from a Spanish-language TV station group shares his thoughts on the increasing influence of Spanish-speaking and bilingual audiences in the marketplace and discusses how their influence has impacted the value that Spanish-language media is bringing to local communities across the nation. Additionally, our guest shares how Spanish-language media is preparing to provide new opportunities for programmers and advertisers to align to engage Hispanic audiences across platforms in 2025 and beyond.

Growth Strategies for the Hispanic TV Ad Market

A panel of leading media executives who manage the Hispanic media marketplace reflect on the impact of multiple factors like the demographic’s growth, newly created content, streaming platforms, and Latino cultural representation are having on influencing increased media investment, or even attracting new brands to the Hispanic market.

Networking Break

Cultural Resonant Hispanic TV Content | Driving Campaign Effectiveness Through Nuanced Personas

Explore how cultural authenticity is transforming Hispanic viewership, engagement with targeted personas, and campaign effectiveness. Learn strategies for selecting resonant content using CIIM’s cultural insights and Nielsen's data by discovering how top-performing shows across advanced personas can boost your content's cultural appeal and optimize ads’ impact

Fireside Chat | Reflecting on How Latino News Stories are Told

Leading TV news journalists reflect on how Latino journalism covered the most important news stories for Latin viewers locally, nationally and worldwide.  Our panelists covered hurricanes, wildfires, the pandemic to changes in education, migrant policies, crime prevention and today’s political environment.

The Hispanic Television Summit Awards

The Hispanic Television Awards, presented during the Annual Hispanic Television Summit, recognize leadership and contributions in Hispanic television. Awards are given to executives, networks, program series, and organizations. The Rafael Eli Award honors individuals or organizations with over 20 years of service in Hispanic TV. The Award for Outstanding Achievement is a legacy recognition for exceptional talent, programs, or companies. 

To view this year's 2024 honorees, please click here

Celebratory Networking Luncheon

Fireside Chat | Reflections on The Making of “American Historia” with John Leguizamo

This creative conversation about content creation of original programming features three (3) individuals from the upcoming premiere of John Leguizamo’s “American Historia” on September 27th. The session includes a network executive, the showrunner and the lead talent.  The trio reflect on how the program came together to get it “greenlit” and the impact of the Latino connection in the process as they prepare for the series’ premiere on national television.

Fireside Chat | The Shift: How Hispanics Are Evolving Consumer Video

Get fresh highlights from the 15th Annual Altman Solon Consumer Video Study which reveals how Hispanics are now the market leaders in reflecting emerging video consumption behaviors. This fireside chat with a media expert offers a deeper look at what the Study’s analytics say about Hispanic consumer preferences for content, its language, and subscriptions.

Fireside Chat | Delivering a Streaming Service Tailored Exclusively for Hispanics

Join this conversation with Comcast’s marketing leaders as they discuss their dedicated focus to provide unique entertainment experiences, and a wider selection of differentiated products and services in their NOWTV Latino streaming product.   This newest offering from the media giant is intended to deliver greater value to Hispanic consumers.

Networking Break

Reflecting Latinos in Original Productions

This panel of programming and promotional execs join content creators for a moderated conversation reflecting on several recent examples where integration of Latino talent and cultural references in new original programming successfully proved the strong appeal of Latino talent in attracting Hispanic viewers.

Reflecting on Changes in Distribution Dealmaking

Leading executives from subscription TV and FAST platforms, networks, and distribution sales companies reflect on how distribution dealmaking has had to change due to the impact of streaming on past business models and share their perspectives for distribution deals in the future.

Closing Reception