Ronald Méndez is a seasoned leader in the multicultural marketing space, currently serving as EVP, Cultural Investment & Strategy Lead at GroupM. With a career spanning over 25 years, Ronald has been at the forefront of shaping multicultural marketing strategies that resonate with New Majority audiences. His journey began at Conill Advertising, marking the start of a distinguished career dedicated to understanding and leveraging the cultural nuances that drive consumer behavior.
In 2015, Ronald took on the role of Managing Partner, Multicultural Lead at MediaCom, a fundamental position within the GroupM family. Here, he was instrumental in ensuring that clients grasped the significant impact of New Majority audiences on their business, both presently and in the future. His efforts were not only about representation but also about driving meaningful engagement across diverse audiences.
Ronald's expertise and visionary leadership led to his promotion in 2023 to EVP, Cultural Investment & Strategy Lead. In this role, he is charged with a critical mission: to establish and steer the agencies toward a responsible media investment approach. This involves setting clear benchmarks based on client opportunities and empowering the planning and investment leadership to meet and exceed these commitments and goals. His work is pivotal in aligning investment strategies with cultural insights, thereby enhancing the agency's impact on client success.
Before his tenure at GroupM and MediaCom, Ronald was part of the founding team at 42 Degrees at Mediavest, where he dedicated over 13 years. He also led the multicultural practice at MPG and ventured into sales leading multicultural business development at Starlite Media. Each role has underscored Ronald's deep commitment to advancing multicultural understanding and representation in the media landscape.
Ronald Méndez's career is a testament to his unwavering dedication to cultural investment and strategy. His leadership not only guides his teams and clients towards embracing diversity but also sets a benchmark in the industry for responsible and impactful media investment.
