Alejandro Rojas is the Vice President of Applied Analytics at Parrot Analytics where he runs Parrot IQ consulting, a unit that builds custom models and solutions from Parrot’s proprietary data to help clients assess and predict the value of content led strategies. Alejandro is a former McKinsey consultant who was also a TV executive producer. He earned his Master’s Degree in Information and Data Science from the University of California, Berkeley; his MBA from MIT Sloan School of Management; and his BSE from Duke University and is a current member of the International Academy of Television Arts and Sciences.