With more of television going digital, advertisers expect more control over their advertising campaigns and will accept less waste.

To succeed, TV professionals have to learn the new language of advertising, advanced advertising.

The Advanced Advertising Summit will provide a full-day deep dive into what it takes to make television more effective for marketers.

Experts from some of the most powerful brands, biggest networks and cutting-edge ad-tech providers will describe effective campaigns and explain what made them work.

Whether you’re new to the business or an experienced professional, you can’t afford to be left behind on the latest trends in using data to target audiences.

Among the key topics to be discussed at the Advanced Advertising Summit are:

  • Addressable Advertising
  • Measurement the multiple currency world
  • Customizing creative for target audiences
  • How local TV is learning to love digital
  • Streaming: Cashing in on the rapid growth of FAST channels.
  • Automation do’s and don’ts
  • Identifying how to handle identity
  • Messing around with clean rooms
  • Paying attention to attention
  • Contextual targeting
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]