Registration & Continental Breakfast

Welcoming Remarks

Opening Keynote | Irwin Gotlieb with The Big Picture

Irwin Gotlieb, one of the world’s leading authorities on the media, will discuss where the industry is heading as innovation and technology provide advertisers with more accountability and insights into consumer behavior. Founder of the first standalone media agency, MediaVest, Gotlieb is the former global chairman and CEO of GroupM and continues to be influential as an advisor and investor.

Show & Tell: Surviving Sports Fragmentation

Sports are the most dependable way to draw live audiences to TV, but the coveted rights have created a splintering landscape for viewers and brands. Executives from VIZIO and iSpot will showcase how each is deploying new approaches to help audiences and advertisers defeat fragmentation. Short demonstrations by each will be followed by a short Q&A.

Identity and Context

Experts discuss how to identify consumers, create target audiences and send the right message in the best content to increase campaign efficiency and effectiveness.

Networking Break

Addressable Advertising

Streaming and FAST channels are addressable. How about linear? The panel will look for the best ways to build convergent campaigns to reach the right consumers.

Advanced Advertising Innovation Awards

We honor campaigns that use data and technology to reach target markets and generate extraordinary returns. 

Best Use of Data
Presented to: TelevisaUnivision with Indeed and EssenceMediacom
Campaign: Indeed’s Fiscal Q3/Q4 Campaign with TelevisaUnivision

Best Definition of Target Market
Presented to: Wells Fargo Credit Cards with LG Ad Solutions
Campaign: Wells Fargo Credit Cards & OMD Drive Reach with LG Ad Solutions 

Best Use of Multiple Platforms
Presented to:  Spectrum Reach
Campaign: Spectrum Reach and North Carolina 911 Case Study
 
Best Use of Branded Content
Presented to: Ally x Essencemediacom
Campaign: Ally Presents Side Hustlers Season 1

Best Overall Campaign
Presented to: Samsung Ads
Campaign: Samsung Ads and Davis Elen Advertising Optimize Reach for Toyota

Luncheon

How Paramount’s Vantage Gave Boerhinger’s Jardiance a Boost

Katherine Freeley, Head of the Media Center of Excellence at Boehringer-Ingelheim, and Travis Scoles, executive VP at  Paramount, describe how Boehringer was able to use Paramount’s Vantage advanced advertising platform to generate increased reach for a campaign for Jardiance. Viewers who saw the ads were more likely to visit their health care provider compared to a control group. 

Midday Spotlight: Disney and Streaming Ad Innovation

As one of the earliest pioneers of viewer-initiated formats for streaming with Hulu, Disney has its finger on the pulse of how emerging channels are changing consumption – and audience appetite for ad experiences that complement, not disrupt the content they’re enjoying. Experiences have since evolved beyond the pause and the binge, with new advancements in machine learning and AI, gamification and shoppable formats entering the mix. Hear from Jamie Power, Senior VP, Addressable Sales for Disney, and leaders on the buy side, about Disney’s progress in ad innovation and where advertisers are leaning in.

How Local Advertisers Can Go Over-the-Top

Local media is into the advanced advertising business, offering local sponsor data-driven campaigns and impact reporting. Top execs discuss how this is changing the game.

Networking Break

Changing the Game: How Fox is Bringing Advanced Advertising to Sports

Live sports is one of the most attractive forms of programming for viewers and advertisers. Fox Sports has begun using artificial intelligence and dynamic ad insertion to help sponsors capitalize on big moments during broadcast. Fox executives Bryan McAleer and Kendra Anderson will explain the game plan as football season begins.

Closing Keynote: Michael Bologna with What's Working Now, and a Look into the Future

Michael Bologna, a pioneer in advanced advertising and Chief Accelerator at Brightline, will discuss how far the industry has come and how, despite some obstacles, what advanced advertising has been able to accomplish for advertisers and the TV industry. He will aos share insights based on a recent Brightline study on the effectiveness of advanced advertising commercial format being used by marketers today.

Closing Reception