The Hispanic Television Summit is the longest running, leading annual event for those in the business of television for Hispanic viewers, worldwide. The theme for the 22nd Annual Hispanic Television Summit is “Reflexiones: How TV Reflects Latino Faces, Voices, & Ideas in 2024”  The Summit will address where greater investments are being made by advertisers, programmers, and marketers, and where there is still room for improvement.

Wednesday, September 11, 2024
8:30 AM - 9:30 AM (EDT)

Registration & Continental Breakfast

9:30 AM - 9:40 AM (EDT)

Welcoming Remarks

Michael Malone Joe Schramm
9:40 AM - 10:00 AM (EDT)

Reflections on the State of the Hispanic Media Business

Presented in partnership with the Hispanic Marketing Council (HMC)

10:00 AM - 10:30 AM (EDT)

Keynote Interview

Opportunities in Hispanic TV Advertising – A top media buyer who represents media budgets for some of the leading brands in the Hispanic market, worldwide shares excitement for the 2024-25 television schedule filled with rare opportunities to align clients with FIFA World Cup, Olympic trials, and live, special events like the Miss Universe contest from Mexico.

10:30 AM - 11:00 AM (EDT)

Growth Strategies for the Hispanic TV Ad Market

A panel of leading executives who manage the Hispanic media marketplace reflect on the impact of multiple factors like the demographic’s growth, newly created content, streaming platforms, and Latino cultural representation are having on influencing increased media investment, or even attracting new brands to the Hispanic market.

Marina Filippelli
11:00 AM - 11:15 AM (EDT)

Networking Break

11:15 AM - 11:30 AM (EDT)

Research Presentation | Reflections on Hispanic Consumer Behavior

This research presentation reveals recent findings from a critical study of Hispanic consumer attitudes and behaviors as it relates to their consumption of entertainment, viewing choices and loyalty to broadcast, cable, satellite, and streaming platforms.

11:30 AM - 12:00 PM (EDT)

Fireside Chat | Reflecting on How Latino News Tells Its Story

A leading broadcast TV news journalist and a news producer reflect on how Latino journalism has covered the most important news stories of the past generation starting with 9-11 and up to today’s political environment.

12:00 PM - 12:30 PM (EDT)

The Hispanic Television Summit Awards

The Hispanic Television Awards, presented during the Annual Hispanic Television Summit, recognize leadership and contributions in Hispanic television. Awards are given to executives, networks, program series, and organizations. The Rafael Eli Award honors individuals or organizations with over 20 years of service in Hispanic TV. The Award for Outstanding Achievement is a legacy recognition for exceptional talent, programs, or companies. 

To view this year's 2024 honorees, please click here

12:30 PM - 1:30 PM (EDT)

Celebratory Networking Luncheon

1:30 PM - 2:00 PM (EDT)

Fireside Chat | Reflecting on Latino Faces and Voices In Sports TV

A leading TV sports journalist and a TV sports executive reflect on how Latino athletes on the field and sportscasters in the broadcast box impacts the appeal of televised sports for fans and advertisers alike.

2:00 PM - 2:30 PM (EDT)

Fireside Chat | Attracting Hispanic Pay TV Subscribers

Leading subscription marketing executives from a content distribution platform, and a device manufacturer, reflect on their best practices and how they collaborate to attract Hispanic consumers.

Daniel Weinbaum
2:30 PM - 3:00 PM (EDT)

Reflecting Latinos in Original Productions

This panel of programming and promotional execs join content creators for a moderated conversation reflecting on several recent examples where integration of Latino talent and cultural references in new original programming successfully proved the strong appeal of Latino talent in attracting Hispanic viewers.

Hortensia Quadreny
3:00 PM - 3:30 PM (EDT)

Networking Break

3:30 PM - 4:00 PM (EDT)

Afternoon Keynote | Reflecting on The Future of Hispanic TV Content

This legend of Hispanic television shares personal reflections on the role they played in the evolution of the Hispanic television business, and where they see the business can expect in viewership growth, revenue increases and creative breakthroughs.

4:00 PM - 4:30 PM (EDT)

Fireside Chat | Reflections on The Making of...

This creative conversation about content creation of original programming features three (3) individuals from a recent hit program including the network executive, one of the lead talents in the program, and the Showrunner/Show creator. The trio reflect on how the program came together to get it “greenlit” and the impact of the Latino connection in the process.

4:30 PM - 5:00 PM (EDT)

Reflecting on Changes in Distribution Dealmaking

Leading executives from subscription TV and FAST platforms, networks, and distribution sales companies reflect on how distribution dealmaking has had to change due to the impact of streaming on past business models and share their perspectives for distribution deals in the future.

5:00 PM - 6:00 PM (EDT)

Closing Reception

Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

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