Katie brings 20 years of experience to her role leading PHD’s Investment and Activation practice across all paid media channels. An early pioneer of audience-first investment strategies, Katie crafted some of the industry’s first cross-screen, cross-content deals. She has a passion for balancing partnerships that tap into the biggest moments in culture with activations that drive​ business outcomes. ​ 

In her role as Chief Investment Officer, she has created an integrated team that provides clients with holistic expertise across all media channels in an increasingly fragmented media landscape. Katie prioritizes cross-training and platform skill development, ensuring that our employees have the tools, skill sets, and curiosity to service our clients’ ever-changing​ business needs.​