Jen Soch, Executive Director of Channel Solutions at GroupM, oversees Audio & Local Video, DR, Publishing, and AdvancedTV. Her extensive career spans over three decades in media agencies, where she has consistently driven innovation and excellence.
Previously, as Integrated Global Investment Lead at Mindshare, Jen spearheaded the Facebook Business, managing all investment channels including Video, Audio, Programmatic, Image, Search, Social, and Digital. Her strategic oversight ensured cohesive campaigns and seamless integration across channels and tactics.
Jen's impressive track record includes roles as EVP, Commercial at The Guardian, where she led U.S. Commercial Operations, and a strategic position at Domo focusing on analytics and investment. Her agency experience encompasses leadership roles at Ammarti-Puris, Dentsu-Aegis, MEC, and MediaVest, where she guided planning, strategy, and investment for diverse client portfolios.
Jen spent over a decade defining the first addressable and digital marketplaces and launching inaugural advertising on video on demand, including OTT, CTV, and mobile platforms.
Jen holds an MBA from Fordham University and a degree from Lehigh University. Beyond her professional achievements, she is a proud mom who enjoys ski jumping, and playing the saxophone.