Cary Tilds is the General Manager, Local at MNTN, leading the development and implementation of a comprehensive growth strategy and operational plan for local advertising. She began her career in the local merchant marketing space where she ultimately became an early search marketing expert. She applied her deep expertise to launch the search practice for PHD/Omnicom. Team Detroit (GTB) recruited Cary to lead Digital Media Operations for the newly formed agency for Ford Motor Company. She then rose to lead Digital Media for Mindshare North America and served as Chief Innovation Officer at GroupM where she led digital innovation across the agencies and clients including Unilever, Kimberly-Clark, Target, American Express, Burger King and Royal Caribbean. She then served FordDirect as head of Corporate Strategy and then leaned into leading a Pre-Post Series A intrinsic in-game advertising startup Frameplay. She is equal parts internal strategist and operator as well as external award winning market leader.