Shannon is a leading expert in data driven advanced TV solutions, with a proven track record in transforming how agencies and media companies leverage data for more strategic audience targeting. As a Managing Director at Epsilon, Shannon manages a team that is committed to innovation in TV technology, with a focus on integrating data and identity to enhance viewer experiences and optimize media spend. 

With substantial experience in the advanced TV sector, Shannon has been instrumental in developing cutting-edge solutions that harness data and identity at their center to drive more precise and productive targeted advertising. 

Shannon is a high-energy and curious individual, with a passion for mentorship. She holds a Bachelors in Marketing from the University of Colorado (Go Buffs!) and is dedicated to exploring and advancing the role data is taking in shaping the future of television.