Melanie Hamilton is Senior Vice President, Head of Enterprise Sales for Effectv, the advertising sales division of Comcast Cable. In this role, she leads addressable media efforts for Effectv as well as oversees strategy, operational activities and direct sales for its automotive, programmatic and media & entertainment sales verticals. She is also responsible for overall agency client relationships.
In 2019, Melanie joined Effectv as Vice President, Sales where she oversaw national sales before being appointed to her expanded role in 2020. In 2022, Melanie also led the creation of the Data Activations and Partnership team, which is responsible for nearly $400M in revenue annually for Effectv. The team continues to lead innovative approaches by using aggregated first-party data to increase audience engagement and outcomes for our clients.
Prior to Effectv, Melanie worked at Google in various sales capacities for more than 10 years. Most recently, as Head of Industry for Telecom, she drove client growth and led a bi-coastal, cross-functional team that ignited opportunities across the company’s marketing, ad technology and cloud teams. Throughout her time at Google, Melanie successfully led initiatives and forged strong c-level relationships by creating joint business plans to accelerate partnerships and effectively change the trajectory of customers’ core business. In addition to Head of Industry for Telecom, she served as head of industry for retail, head of industry for financial services, senior sales lead for Google+ and local ad products, and senior account executive for Google TV Ads.
Melanie began her career in the advertising sales departments for NBCUniversal at its owned and operated stations in New York and San Francisco.
As an industry expert, Melanie is often quoted in publications such as Ad Age, Auto Remarketing, Beet TV, Broadcasting & Cable, Cynopsis Media, Multichannel News and more.
Melanie holds a Master of Business Administration from New York University’s Stern School of Business and a Bachelor of Arts from Johns Hopkins University. She lives with her family in the Philadelphia area.
