Executive Vice President & Global Managing Director of Data, Technology, Analytics & Insights (DTAI)
Lisa Giacosa is the executive vice president and global managing director of data, technology, analytics & insights (DTAI) at Spark Foundry, a global media agency brand within Publicis Media. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of a larger network.
Giacosa is responsible for developing innovative solutions that leverage data, analytics and insights to build experiences that drive business outcomes. Giacosa is passionate about humanizing data to better understand consumer behavior for improved efficiency. She has grown the DTAI practice to over 250 employees, which is the largest DTAI practice within Publicis Media. Under Giacosa’s leadership, her team has created a brand equity tool that enables rapid quantitative and qualitative brand measurement – one that works at the pace of consumers’ shifting perceptions, developed innovative measurement solutions that helps close the loop to holistically understand the impact of activity, and taken econometric modeling to the next level by including multiple macro-economic factors that impact a business. Giacosa also works closely with Publicis Groupe leadership to create custom data-driven solutions that identify growth opportunities for local and global clients.
Previously, Giacosa was the global head of media at Kimberly-Clark where she helped standardize and advocate a new way of thinking for media and experience planning across regions. Prior to that, Giacosa was with Publicis Groupe agencies for four years, first serving as global digital director at VivaKi London, and subsequently as senior vice president and global social media director at Starcom Mediavest Group in Chicago, where she drove global partnerships with tech players in the social, video and mobile space.
Giacosa started her career as an interactive media assistant at Allied Domecq, and has held positions at Zenith Media, MindShare, and OMD, working with clients like Apple, Telstra, Johnson & Johnson, Westpac and McDonalds.
Outside of the office, Giacosa is dedicated to giving back to the community. She is an active board member for UNICEF Midwest, a non-profit organization dedicated to creating a better world for children everywhere.