Name
Panel Discussion: TV Ad Attribution & Data-Enabled ROI
Date & Time
Tuesday, October 29, 2019, 3:20 PM - 4:00 PM
Speakers
Keith Kazerman - Discovery
Jo Kinsella - TVSquared by Innovid
Brian Handrigan - Advocado
Rich Hogan - NBCUniversal
Elsa Blumberg - Xandr
Jo Kinsella - TVSquared by Innovid
Brian Handrigan - Advocado
Rich Hogan - NBCUniversal
Elsa Blumberg - Xandr
![Keith Kazerman](http://assets.swoogo.com/uploads/thumb/342007-5d542e7a4db85.jpg)
![Jo Kinsella](http://assets.swoogo.com/uploads/thumb/1451166-617e00597cf86.jpg)
![Brian Handrigan](http://assets.swoogo.com/uploads/thumb/346374-5d5ee3134d7ab.jpg)
![Rich Hogan](http://assets.swoogo.com/uploads/thumb/383470-5d9c8804416e9.jpg)
![Elsa Blumberg](http://assets.swoogo.com/uploads/thumb/387385-5da5c792212d5.jpg)
Description
A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s Advanced Advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.
Moderated By:
Panelists:
Session Type
TV Data