Elsa Castro Blumberg is AVP, Client Analytics at Xandr. As part of the Xandr Data team, Elsa works closely with agency partners and clients to demonstrate how Addressable technology helps advertisers connect with key audiences while effectively managing reach and frequency. Elsa also delivers consultative solutions for client campaign objectives for all budgets, as well as manages selling estimates for Xandr’s linear business.

Prior to joining Xandr, Elsa held Vice President positions at NBC Universal and FOX Cable Networks, leading research and measurement and establishing category expertise of consumer behavior within industry verticals.

Elsa Castro Blumberg graduated from The University of Texas at Austin with a Bachelor of Science degree in Radio-Television-Film.