Rich Hogan serves as Vice President, Advanced Advertising Products & Data Operations at NBCUniversal. In this role, Rich is responsible for advancing data driven products that are part or the company’s Ad Smart product roadmap as well as managing the Ad smart data strategy for targeting and analytics. He reports to Denise Colella, Senior Vice President, Advanced Advertising Products & Strategy, NBCUniversal.

Rich has 25 + years of experience in advertising, product marketing and data analytics. Prior to joining NBCUniversal, Rich was Sr. Director of Audience analytics at DIRECTV working on launch of their addressable advertising product and closed loop ROI analytics.

Previously, Hogan held positions at JP Morgan Chase, American Express and DIRECTV.