Name
Panel Discussion: Data, Data Everywhere – Discerning Signals Amidst the Noise
Date & Time
Tuesday, October 29, 2019, 11:25 AM - 11:55 PM
Speakers
Kaizar Campwala - ABC News
Matt Dreher - Starz
Devin Fallon - Tremor Video
Cory Sher - TV Time
Jason Manningham - Blockgraph
Kaizar Campwala Matt Dreher Devin Fallon Cory Sher Jason Manningham
Description
Panel Discussion: Data, Data Everywhere – Discerning Signals Amidst the Noise
A growing array of data from third-party and proprietary sources is pushing both TV/video content providers and advertisers to reassess what defines programming and marketing “success.”  Our panel of experts debates which data matters (and doesn’t) – while sharing insight into best practices for determining what “works” (and doesn’t).
 
Moderated by:
 
Panelists:
Session Type
TV Data