Job Title
SVP, Insights & Analytics
Company
Starz
Bio
Matt Dreher is Senior Vice President, Insights and Analytics for Starz.

Based in the company’s New York office, Dreher spearheads the analytics operation for the company, which provides competitive and consumer insights, performance analytics, and advanced customer and content predictive models. Dreher and his department, which includes statisticians, data scientists, marketing, content, subscriber, and social media analysts, and a consumer insights team support all facets of the business including consumer marketing, affiliate sales, product, public relations, programming, originals development and finance across our domestic and international divisions.

Most recently, Dreher served as Vice President of Distribution, Sales & Marketing Strategy at AMC before moving on to Vice President of CRM and Audience Development based out of AMCs headquarters in New York. At AMC, Dreher worked with all levels of the organization and across all functional areas. From leading the company’s Affiliate renewal marketing campaigns to spearheading the effort to acquire, model, and integrate big data driven insights into the decision making process to working on company M&A to developing AMC Network’s “sales pitch” which served as distribution’s primary business development tool, Dreher helped push the organization forward in numerous areas.

Prior to his roles at AMC, Dreher built and managed the Strategic Partnerships department at Eclipse Marketing based in Morristown, NJ, facilitating and developing marketing initiatives between the MVPDs and networks.

Dreher holds a BA in Economics from Drew University and a Masters of Public Administration, Non-Profit Management from Seton Hall University.
Matt Dreher