Name
Panel 4 - See It. Buy it. Behind the eCommerce Rush
Date & Time
Monday, October 28, 2019, 3:20 PM - 4:10 PM
Speakers
Description
Leading media companies including NBCUniversal and Univision are ratcheting up their eCommerce businesses. Are advertisers finding that consumers are eager to buy items they see in the shows they like while they’re watching?
Moderator:
Panelists:
Session Type
Advanced Advertising