Name
Addressable Advertising
Date & Time
Monday, September 9, 2024, 11:10 AM - 11:45 AM
Speakers
Danielle Delauro - VAB
Evan Adlman - AMC Networks
Samantha Dickson - Havas Media Network
Melanie Hamilton - Effectv
Jen Soch - GroupM
Evan Adlman - AMC Networks
Samantha Dickson - Havas Media Network
Melanie Hamilton - Effectv
Jen Soch - GroupM





Description
Addressable Advertising
Streaming and FAST channels are addressable. How about linear? The panel will look for the best ways to build convergent campaigns to reach the right consumers.