Name
Battle of the Ballots – Insights to Win Audience & Elections
Date & Time
Tuesday, September 10, 2024, 2:00 PM - 2:30 PM
Speakers
Alan Wolk - TV[R]EV
Kevin Arrix - XR Extreme Reach
Sarah Fuller - Effectv
John Link - AdImpact
Keith Norman - LG Ad Solutions
Clelia Zattoni - Madhive
Kevin Arrix - XR Extreme Reach
Sarah Fuller - Effectv
John Link - AdImpact
Keith Norman - LG Ad Solutions
Clelia Zattoni - Madhive
Description
Battle of the Ballots – Insights to Win Audience & Elections
The last midterm election cycle set a record for political ad spending with a staggering $7.8 billion, surpassing the 2020 U.S. presidential election by nearly $700 million. How do candidates optimize ad allocations best to ultimately win the battle of the ballots?