Name
Audience Promotion Roundtable: Embracing Hispanic Viewers and Developing Loyal Audiences
Date & Time
Wednesday, September 14, 2022, 2:45 PM - 3:30 PM
Speakers
Thomas Umstead - Multichannel News
Freddy Arias Jr - Tarima TV
Shampa Banerjee - Canela Media
Serge Gojkovich - Pluto TV
Jessica Vargas - Warner Bros. Discovery
Robert Velez - Vevo
Thomas Umstead Freddy Arias Jr Shampa Banerjee Serge Gojkovich Jessica Vargas Robert Velez
Description

Audience Promotion Roundtable: Embracing Hispanic Viewers and Developing Loyal Audiences

This moderated discussion including programming and marketing promotion executives from platforms, programmers, and networks, discuss the nuances of attracting loyal Hispanic fans in today’s environment that is increasingly competing for viewers.