Name
Audience Promotion Roundtable: Embracing Hispanic Viewers and Developing Loyal Audiences
Date & Time
Wednesday, September 14, 2022, 2:45 PM - 3:30 PM
Speakers
R. Thomas Umstead - Multichannel News
Freddy Arias - Tarima TV
Shampa Banerjee - Canela Media
Serge Gojkovich - Pluto TV
Jessica Vargas - Warner Bros. Discovery
Robert Velez - Vevo
Freddy Arias - Tarima TV
Shampa Banerjee - Canela Media
Serge Gojkovich - Pluto TV
Jessica Vargas - Warner Bros. Discovery
Robert Velez - Vevo
Description
Audience Promotion Roundtable: Embracing Hispanic Viewers and Developing Loyal Audiences
This moderated discussion including programming and marketing promotion executives from platforms, programmers, and networks, discuss the nuances of attracting loyal Hispanic fans in today’s environment that is increasingly competing for viewers.