Jessica Vargas is director, Multicultural Marketing, at HBO Max and HBO, working across the HBO Max portfolio, responsible for the strategic and creative oversight of targeted marketing efforts and business initiatives to the network’s Latino audiences. This includes HBO, HBO Max and HBO Latino.
Among her most recent accomplishments at HBO Max and HBO, Jessica led the successful launch of HBO Max’s new audience initiative, Pa’lante! an always-on social platform to engage the Latinx audience with the purpose of representing, celebrating, and empowering the community and ultimately driving retention, loyalty, and viewership growth. She also recently spearheaded the launch of “Are You Listening?” a content series inspired by the HBO award-winning series Habla and the Pa’lante Promise, a way to support Latino creatives. In the past 3 years, she has also launched a Latino Stand-Up competition, a Latinx Short-Film competition, and a New York City school program bringing the arts to students of color.
In 2021 Jessica was awarded as one of the top 10 Women in Events by Event Marketer and completed the intensive and coveted MLT Career Advancement Program (CAP). Jessica holds a BA in International Business with a minor in French from The State University of New York at New Paltz. She is a member of Chi Alpha Epsilon (XAE), Educational Opportunity Program National Honor Society. For more information, please visit www.vargasjessica.com.