Name
PANEL: Addressing Addressable Advertising
Date & Time
Monday, September 12, 2022, 11:15 AM - 12:00 PM
Speakers
Sean Cunningham - VAB
Scott Grunther - EDO
Travis Scoles - Paramount Advertising
Darren Sherriff - FOX
Matthew Van Houten - DIRECTV Advertising
Sean Cunningham Scott Grunther Travis Scoles Darren Sherriff Matthew Van Houten
Description

PANEL: Addressing Addressable Advertising

The quest for national reach continues as cable and satellite operators working with TV networks race against ad supported VOD and connected TV to reach the most right viewers with the right message at the right time.