Scott is Head of Media Partnerships for EDO, leading commercial activity and overseeing EDO's business with the Ad Sales, Research, Marketing and Advanced Advertising teams at the TV Networks and Publishers.
Scott began his career in television ad sales at CNN, and has also worked for a number of start-up companies in the advertising and data technology space. In 2006, Scott joined IAG Research, which was the first syndicated TV ad effectiveness research company in the marketplace, where he led client relationships with the major television network groups. After IAG was acquired by Nielsen in 2008, Scott led the media practice for Nielsen's TV Brand Effect solution.
Immediately prior to joining EDO, Scott was at Kantar Millward Brown in their Media & Digital practice, where he led the team working with advertisers directly to measure and prove digital and cross-platform ad effectiveness.