Full Name
Matthew Van Houten
Job Title
Senior Vice President, Product, Ad Ops Systems & Services, and Business Development
DIRECTV Advertising

Matt’s views on media, advertising, technology and innovation come from 15+ years and 360° of industry experience working across the Entertainment and Media sectors at powerful brands (ViacomCBS, WarnerMedia), scaled distributors (AT&T, DirecTV, Xandr), and respected universities (CUNY Baruch College, NYU). 

Matt joined AT&T in 2012. During his tenure and now, as a senior executive in a highly cross-functional area of DirecTV’s advertising portfolio, he has led the growth of multi-billion dollar domestic and international businesses across traditional and emerging media. 

As a thought leader, Matt holds several patents and is a two time EMMY® award winner for his work in advanced advertising. He has consistently built high performing product, strategy & business development teams, has established strategic partnerships in changing media landscapes, has led investment M&A and developed new lines of business, and has enabled revenue growth across national, addressable, local, and programmatic ad sales channels.  

For the past 13 years, Matt has shared his expertise and his perspective in the classroom: he serves as an adjunct professor at the Zicklin School of Business at CUNY Baruch College, where he teaches an advanced media, entertainment and technology course in the school’s Department of Marketing and International Business. 

Prior to joining AT&T in 2012, Matt spent eight years working across ViacomCBS’s portfolio of media networks. As the Director of Ad Sales Strategy & Business Development at Nickelodeon, he worked alongside the network's executive management team, providing the strategy, analysis and operation involved in leading its international cable TV and digital ad sales business. 

Originally from Orange County, California, Matt graduated magna cum laude from the University of San Diego with a bachelor's degree in Political Science. He is also a former collegiate athlete and WCLL national champion in lacrosse. Matthew earned an MBA in Marketing from CUNY Baruch College. He currently lives in Manhasset, New York with his wife and three sons. 

Matthew Van Houten