Dr. Maggie Zhang is EVP, Video Research & Insights at Amplifi, the global media investment platform of Dentsu Aegis Network. In this role, Maggie oversees both linear and non-linear video research to inform media investment and partnership opportunities. She works closely with planning and activation teams across the agency network as a central resource for audience insights, data and measurement, and market intelligence. Maggie also leads the DAN Video Innovation Council that promotes holistic, cross-platform video approach and thought leadership.