Name
Post-Lunch Keynote Conversation: Project OAR & TV’s Addressable Future
Date & Time
Tuesday, October 29, 2019, 1:05 PM - 1:35 PM
Speakers
Description
Post-Lunch Keynote Conversation: Project OAR & TV’s Addressable Future
We discuss the latest from Project “Open Addressable Ready” – the tech consortium formed in 2018 by CBS, Disney’s Media Networks, Comcast’s FreeWheel & NBCUniversal, AT&T’s Xandr & WarnerMedia, Discovery, Hearst Television, AMC Networks, VIZIO and Inscape – focused on delivering better advertising experiences to viewers through the use of dynamic targeted advertising on internet-connected TVs and devices.
Interviewed by:
Panelists:
Session Type
TV Data