Name
Panel 3 - We Guarantee It
Date & Time
Monday, October 28, 2019, 2:05 PM - 2:55 PM
Speakers
Kevin Krim - EDO
Julian Zilberbrand - Viacom
Shereta Williams - Videa
Shawn Ryan - IHS Markit
Helen Katz - Publicis Spine
Kevin Krim Julian Zilberbrand Shereta Williams Shawn Ryan Helen Katz
Description
Panel 3 - We Guarantee It
More media companies are looking to assure their advertising clients that campaigns will drive website visits, showroom traffic and ultimately sales. How are results measured and attributed to a particular group of ads and do these guarantees attractive enough to keep advertisers on TV and grow budgets.
 
Moderated by:
 
Panelists:
Session Type
Advanced Advertising