Panel Discussion: Data & TV’s Programmatic Evolution
Date & Time
Tuesday, October 29, 2019, 1:40 PM - 2:25 PM
Gerrit Niemeijer Jay Stevens Brett Adamczyk Jeremy Crandall Ted Kramer Michael Parkes
Panel Discussion: Data & TV’s Programmatic Evolution
While the role of digital data in redefining television’s next-gen value proposition is undeniably exciting, it is also crucial to the more mundane, yet mission-critical functions of improving operational efficiencies and building programmatic infrastructures.  We geek out with both sides of the television ad buy-sell equation to hear how each is programmatically reinventing their operations for more data-driven value propositions and results.
Session Type
TV Data