Viacom has been one of the leaders in advanced advertising, establishing its data-driven audience targeting Viacom Vantage in 2015. In August, the company announced that thanks largely to an 84% gain for its Advanced Marketing Solutions, advertising revenues grew 6%, the first increase in 20 quarters. Viacom’s head of ad sales Sean Moran will talk about how the company and its clients benefit from advanced advertising and what will make AMS continue to grow going forward.

 

Interviewed by: Jon Lafayette - Broadcating & Cable 

 

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