Name
April 21: Advanced Advertising
Date & Time
Tuesday, April 21, 2020, 1:00 PM - 2:30 PM
Erin Matts Chris Flatley Kelly Abcarian Kim Norris Jason Burke Jon Lafayette Chris Pizzurro
Description

1:00pm - 1:30pm
Keynote Conversation: What I’m Buying. And What Works. A Buyer Explains
At media agency Hearts & Science, Matts helps focus the heart of the ad business--the art of storytelling--using the science available via technology and data analysis. She talks about the way this approach informs campaigns for the agency’s clients and how its experiences are used as a laboratory to help parent company Omincom sort through advanced advertising techniques to determine which are effective and appropriate to use more broadly.

Speaker: Erin Matts, CEO, Hearts & Science


1:30pm - 1:35pm
Five Minutes with Canoe’s Chris Pizzurro
An update on the state of advertising trends from Canoe, which inserts commercials into video-on-demand programming that’s seen in 38 million homes. Owned by Comcast, Charter and Cox, Canoe delivered 27.3 billion ad impressions in 2019, up 4% from the previous years.

Speaker: Chris Pizzurro, VP, Global Sales, Canoe


1:35pm - 2:30pm
Addressable Advertising: How to Hit the Target 
What goes into a winning addressable ad campaign? The strategies, data, technologies and creative that drive results.

Panelists:
Chris Flatley, Vice President, Ad Sales, FuboTV
Kelly Abcarian, General Manager, Nielsen
Kim Norris, Group VP of Advanced Advertising Sales, Spectrum Reach
Jason Burke, Chief Strategy Officer, Clypd, a Xandr Company

Join the Event
Join the Virtual Session
Watch the Recorded Session