1:00pm - 1:30pm
Keynote Conversation: What I’m Buying. And What Works. A Buyer Explains
At media agency Hearts & Science, Matts helps focus the heart of the ad business--the art of storytelling--using the science available via technology and data analysis. She talks about the way this approach informs campaigns for the agency’s clients and how its experiences are used as a laboratory to help parent company Omincom sort through advanced advertising techniques to determine which are effective and appropriate to use more broadly.
Speaker: Erin Matts, CEO, Hearts & Science
1:30pm - 1:35pm
Five Minutes with Canoe’s Chris Pizzurro
An update on the state of advertising trends from Canoe, which inserts commercials into video-on-demand programming that’s seen in 38 million homes. Owned by Comcast, Charter and Cox, Canoe delivered 27.3 billion ad impressions in 2019, up 4% from the previous years.
1:35pm - 2:30pm
Addressable Advertising: How to Hit the Target
What goes into a winning addressable ad campaign? The strategies, data, technologies and creative that drive results.
Chris Flatley, Vice President, Ad Sales, FuboTV
Kelly Abcarian, General Manager, Nielsen
Kim Norris, Group VP of Advanced Advertising Sales, Spectrum Reach
Jason Burke, Chief Strategy Officer, Clypd, a Xandr Company