Chris Flatley - fuboTV
Kelly Abcarian - Nielsen
Kim Norris - Spectrum Reach
Jason Burke - Clypd, a Xandr company
Jon Lafayette - B+C Multichannel News
Chris Pizzurro - Leap Media Group LLC
![Erin Matts](http://assets.swoogo.com/uploads/thumb/483070-5e9db4d4c7bf1.jpg)
![Chris Flatley](http://assets.swoogo.com/uploads/thumb/478032-5e83c290e6f53.jpg)
![Kelly Abcarian](http://assets.swoogo.com/uploads/thumb/666135-5f6e9716c0168.jpeg)
![Kim Norris](http://assets.swoogo.com/uploads/thumb/483094-5e9db81c54fa9.png)
![Jason Burke](http://assets.swoogo.com/uploads/thumb/480529-5e8f899c0d823.jpg)
![Jon Lafayette](http://assets.swoogo.com/uploads/thumb/390284-5dada4acec988.jpg)
![Chris Pizzurro](http://assets.swoogo.com/uploads/thumb/2804740-64d50c2482950.jpg)
1:00pm - 1:30pm
Keynote Conversation: What I’m Buying. And What Works. A Buyer Explains
At media agency Hearts & Science, Matts helps focus the heart of the ad business--the art of storytelling--using the science available via technology and data analysis. She talks about the way this approach informs campaigns for the agency’s clients and how its experiences are used as a laboratory to help parent company Omincom sort through advanced advertising techniques to determine which are effective and appropriate to use more broadly.
Speaker: Erin Matts, CEO, Hearts & Science
1:30pm - 1:35pm
Five Minutes with Canoe’s Chris Pizzurro
An update on the state of advertising trends from Canoe, which inserts commercials into video-on-demand programming that’s seen in 38 million homes. Owned by Comcast, Charter and Cox, Canoe delivered 27.3 billion ad impressions in 2019, up 4% from the previous years.
Speaker: Chris Pizzurro, VP, Global Sales, Canoe
1:35pm - 2:30pm
Addressable Advertising: How to Hit the Target
What goes into a winning addressable ad campaign? The strategies, data, technologies and creative that drive results.
Panelists:
Chris Flatley, Vice President, Ad Sales, FuboTV
Kelly Abcarian, General Manager, Nielsen
Kim Norris, Group VP of Advanced Advertising Sales, Spectrum Reach
Jason Burke, Chief Strategy Officer, Clypd, a Xandr Company