Amanda Tarpey is Senior Vice President of Product Leadership for Digital Audience Measurement at Nielsen. In this role, she leads Nielsen's digital product leadership organization globally with responsibility for strategic roadmap and technical execution for all Nielsen digital ratings products. Amanda's portfolio includes Nielsen's market-leading Digital Ad Ratings currency as well as all cross-platform Total Audience measurement deliverables. Prior to joining Nielsen in 2014, Amanda was a management consultant and media expert at The Cambridge Group, a boutique consulting firm focused on growth strategy. Amanda received her B.A. from Northwestern University in Applied Math and Economics